América TV · Peru · 2023
América TV has been betting for years on the comic duo of Beto Ortiz and Elena Kross as the face of their programming lineup. What makes this spot work isn't the creativity of...
Read the critiqueCorona · Mexico
Corona is a brand phenomenon worth studying regardless of whether you like beer. In a few decades it went...
Mercado Libre · Argentina
Mercado Libre has such dominant presence in Latin American e-commerce that its communication challenge is...
Entel · Peru
Peru's telecom market is one of the most competitive and least differentiated in the world. Claro,...
Inca Kola · Peru
Few brands in the world have built such a solid identity around nationalism as Inca Kola. Since the 1980s,...
Jun 28, 2026
FIFA sells the tournament; brands sell belonging. The real fight lives between official sponsorship, local...
Jun 28, 2026
The brand returns to the territory it knows best: selling celebration before product. The question is whether it...
Jun 28, 2026
Messi, Beckham and an impossible cast are not the real point. Adidas is selling football as shared memory again.
Jun 28, 2026
OpenAI's self-serve advertising platform launched to 50,000 advertisers in June 2026. Early performance data is...