Gloria · Peru · 2023

Gloria and National Pride: The Milk That Sells as Identity

Gloria is Peru's most dominant dairy brand, with household penetration approaching monopoly in many categories. In that scenario, the advertising challenge isn't to convince —...

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Corona 2021

Corona · Mexico

Corona: The 'Earned Rest' Territory and Why It's Brilliant

Corona is a brand phenomenon worth studying regardless of whether you like beer. In a few decades it went...

Mercado Libre 2022

Mercado Libre · Argentina

Mercado Libre: The Platform That Sells Itself as a Life Philosophy

Mercado Libre has such dominant presence in Latin American e-commerce that its communication challenge is...

Entel 2022

Entel · Peru

Entel and the Robots: Absurd Humor as a Differentiation Tool

Peru's telecom market is one of the most competitive and least differentiated in the world. Claro,...

Inca Kola 2022

Inca Kola · Peru

Inca Kola and Peruvian Pride: The Oldest Trick That Still Works

Few brands in the world have built such a solid identity around nationalism as Inca Kola. Since the 1980s,...

Gloria and National Pride: The Milk That Sells as Identity

Corona: The 'Earned Rest' Territory and Why It's Brilliant

Mercado Libre: The Platform That Sells Itself as a Life Philosophy

Entel and the Robots: Absurd Humor as a Differentiation Tool

Inca Kola and Peruvian Pride: The Oldest Trick That Still Works

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