Analysis, trends and the advertising industry.
Mexico will host, South America will watch hungrily, and regional brands must choose: patriotic postcard or living activation.
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Chinese collectibles brand POP MART's India launch in June 2026 revealed a market more sophisticated about blind box culture than expected—and a marketing playbook worth studying.
Programmatic advertising in Latin America grew 31% in 2025. The market dynamics differ sharply from the US and Europe, and international brands are missing them.
Mexico City as a World Cup host generated advertising and experiential marketing activity that surpassed every projection. What happened and who benefited.
Argentina's advertising market collapsed 28% in peso terms in 2024. By mid-2026, it is showing signs of recovery — and some of the most interesting creative work in the region.
Colombian agencies won more international awards in 2025 than in the previous five years combined. What's driving the creative surge and what it means for the regional industry.
A growing number of Latin American campaigns in 2026 are moving beyond symbolic indigenous representation to genuine cultural co-creation. The results are commercially and ethically distinct.
Meta's introduction of advertising in WhatsApp Status in Brazil and India is the most significant messaging advertising experiment since SMS. Early results are promising and uncomfortable.
The confluence of World Cup hosting, economic stability, and talent migration has accelerated Mexico City's emergence as the dominant creative advertising hub in the Spanish-speaking world.
As e-commerce penetration deepens in Latin America, the advertising mix is shifting from awareness-heavy to conversion-focused. The brands adapting fastest are seeing the biggest gains.