Analysis, trends and the advertising industry.
Brands want culture, but culture no longer lives only inside agencies. It lives in people with audience, taste and speed.
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The industry has learned to generate assets with AI. The adult question is different: who has an idea worth automating?
Messi, Beckham and an impossible cast are not the real point. Adidas is selling football as shared memory again.
Retail media grew 28% in 2025 and shows no signs of slowing. The proliferation of networks is creating new opportunities and new headaches for brands.
Brands that switched from reach-based to trust-based creator selection in 2025 are reporting 40% better return on creator spend. Here's what changed.
As brands scale creator programs, the infrastructure supporting creators remains thin. Burnout is rising and it is starting to affect campaign reliability.
The shift from viewability to attention metrics in 2025-2026 changed how media is bought and priced. The early evidence on whether it improves outcomes.
The FTC's updated influencer disclosure rules came into effect in March 2026. Enforcement actions have begun. The industry's compliance rate is still below 40%.
The CTV advertising opportunity continues to grow while the operational complexity of buying it continues to increase. The measurement gap is now the central issue.
Generation Z is the first generation of luxury consumers who reject the codes that luxury advertising has used for decades. The brands adapting are outperforming those that aren't.
Digital OOH grew 22% in 2025 while print advertising fell 8%. The convergence of data, creative flexibility, and high-quality inventory is reestablishing OOH as a premium medium.
LinkedIn has been the obvious B2B advertising platform for a decade. In 2026, it is finally delivering results that justify the premium CPMs it has always charged.
AI-generated content, synthetic media, and the proliferation of AI-created news sites have created brand safety challenges that 2024-era brand safety tools were not designed to address.
The best Super Bowl advertisers in 2026 didn't just run a 30-second spot. They built OOH-anchored integrated campaigns that extended the commercial weeks before and after the game.