Analysis, trends and the advertising industry.
Mexico will host, South America will watch hungrily, and regional brands must choose: patriotic postcard or living activation.
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FIFA sells the tournament; brands sell belonging. The real fight lives between official sponsorship, local activation and elegant opportunism.
For the first time in digital advertising history, Meta's quarterly ad revenue exceeded Google's in Q1 2026. The implications go deeper than the headline.
Google's AI Mode crossed one billion queries in June 2026. The lessons for advertisers are significant and not all of them are comfortable.
Google's Asset Studio promises to generate advertising creative at scale. The results are impressive in volume and concerning in quality consistency.
Ogilvy's dedicated AI Studio, launched in Q2 2026, is a structural bet that AI-native creative production is a practice requiring specialist capability.
Amazon's decision to add ads to Prime Video in 2024 generated controversy and subscription losses. One year later, the advertising business is performing well for Amazon and reasonably for advertisers.
WPP, Publicis, Omnicom, and IPG reported Q1 2026 earnings with AI appearing prominently. Parsing the actual AI revenue from the narrative.
TikTok's effective removal from the US market in early 2025 redistributed approximately $6 billion in annual advertising spend. The winners were not who predicted.
With Super Bowl spots reportedly selling at $9 million for 30 seconds, the 2027 game is testing whether broadcast television's most premium event can sustain its pricing in a fragmented media world.
The advertising industry is losing its best people to tech, consulting, and in-house roles faster than it can develop replacements. The structural causes are not being addressed.
Apple's ATT framework cost the advertising industry $12 billion in attributable revenue. Two years later, the industry has adapted — and Apple is building its own ad business.
Red Bull launched its media company two decades ago. In 2026, it remains the most cited example in marketing — and the least successfully replicated.
Amazon's advertising business crossed $60 billion in 2025. In 2026, it is extending from lower-funnel dominance into brand advertising — and brands are taking it seriously.