Analysis, trends and the advertising industry.
Brands want culture, but culture no longer lives only inside agencies. It lives in people with audience, taste and speed.
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The industry has learned to generate assets with AI. The adult question is different: who has an idea worth automating?
The Titanium Grand Prix at Cannes 2026 went to a campaign that lasted 72 hours, generated no media impressions, and changed a global brand's product development process.
The Outdoor Grand Prix at Cannes 2026 went to a campaign that used public space not to advertise but to create legislative pressure. What the work reveals about OOH's evolving role.
The Health Lions at Cannes 2026 showed pharmaceutical and healthcare advertising evolving beyond informational compliance into genuine emotional craft.
The Sustainability Lions in 2026 showed the category maturing past greenwashing — but also revealed how few brands can actually prove environmental claims.
Sir John Hegarty's Cannes 2026 address argued that precision targeting has produced advertising that is technically correct and emotionally inert.
The new Data Lions category at Cannes 2026 signals the industry's belated recognition that how you prove effectiveness is as important as the work itself.
After two years of cautious acceptance, Cannes Lions judges in 2026 began disqualifying AI-generated work that lacked demonstrable human creative authorship.
Procter & Gamble's Cannes Laureate recognition in 2026 prompted a rare public discussion about whether P&G's approach to brand building is a model the industry has actually followed.
Heineken's 2026 Cannes Gold Lion was not the most spectacular work in the shortlist. It was the most coherent, and coherence won.