Publicidad

Editorial archive

Advertising critiques.

A curated archive for reading campaigns with taste, memory, and elegant venom.

Critique archive 7 ads

Gloria 2023 Food

No. 01 Gloria · Peru · 2023

Gloria and National Pride: The Milk That Sells as Identity

Food

Gap 2023 Fashion

No. 02 Gap · United States · 2023

Gap Fires Back at American Eagle: When Your Rival Writes Your Script

Fashion

América TV 2023 Entertainment

No. 03 América TV · Peru · 2023

Beto & Elena: The Comedy Duo That Sells

Entertainment

Mercado Libre 2022 Retail

No. 04 Mercado Libre · Argentina · 2022

Mercado Libre: The Platform That Sells Itself as a Life Philosophy

Retail

Entel 2022 Telecom

No. 05 Entel · Peru · 2022

Entel and the Robots: Absurd Humor as a Differentiation Tool

Telecom

Inca Kola 2022 Beverages

No. 06 Inca Kola · Peru · 2022

Inca Kola and Peruvian Pride: The Oldest Trick That Still Works

Beverages

Publicidad

Corona 2021 Beverages

No. 07 Corona · Mexico · 2021

Corona: The 'Earned Rest' Territory and Why It's Brilliant

Beverages